As a Social Media Manager, I focus on sharing company culture for the purpose of recruitment and retention in addition to attracting new clients. I have also been successful in developing and implementing a rebranding initiative and launching a new website.
About
Software
Illustrator, InDesign
Microsoft Suite
Wordpress, Craft
Canva
Hootsuite, Sprout Social
Greenrope
Tumult Hype
Adobe Spark, Photoshop
Skills
Leadership
Social Media
Branding
Content Management
HTML 5, CSS, Bootstrap
Digital and Print Design
Marketing
Email Marketing
Experience
Social Media Manager
Company: Lorien Health Services
- Content creation and development for social media platforms, including Facebook, Twitter, Instagram and LInkedIn.
- Created and developed social media policies in compliance with HIPAA standards. Managed social media calendar and developed a team of social media representatives for each location to report on any resident and/or employee events or activities.
- Presented in weekly meetings to Executive team on website and Facebook analytics and provided feedback or suggestions on next steps.
- Monitor the development of social media partnerships within our communities and competitive activity.
- Developed and implemented re-branding plan for 10 locations and two departments, including a website re-launch.
Corporate Brand & Communications Manager
Company: Data Management International
- Focused on content creation and and developing marketing materials for online branding and internal branding.
- Worked directly with President and CEO in creating marketing campaign initiatives.
- Maintained and updated company website.
- Developed design and content for articles, brochures, press kits, and digital branding, including emails.
- Assisted with client meetings and promotional events and creating dynamic presentations on behalf of the company.
Web Intern
Company: Baltimore Magazine
- Update and maintain online databases on events and dining listings
- Migrate archived content, including articles and blog posts to current Baltimore website
- Assist with meeting online needs of multiple departments
- Coordinating with the Digital Editor & Designer on exclusive web content.
- Create animated marketing content with the use of Hype